The data and tools available today, is helping marketers to practically eliminated the need for guesswork. Information regarding customer search patterns, social media activity, and interactions with advertising and sales processes is readily accessible to develop focused and targeted campaigns based on consumer behavior.Data-driven strategies is enhancing the effectiveness and measurability of marketing campaigns in all industries!
Generally, data mining (sometimes called data or knowledge discovery) is the process of analyzing data from different perspectives and summarizing it into useful information - information that can be used to increase revenue, cuts costs, or both. Data mining software is one of a number of analytical tools for analyzing data. It allows users to analyze data from many different dimensions or angles, categorize it, and summarize the relationships identified. Technically, data mining is the process of finding correlations or patterns among dozens of fields in large relational databases.
We use your business data to find patterns that are useful to understand your customer behavior
When normalizing the data, we use emails, telephone numbers and other relevant data that can be use in any advertising platform such as Facebook, Google, among others
Create 1-to-1 customer journeys across email, mobile, social, ads, and the web. Connect experiences across marketing, sales, service, and every customer touchpoint.
Track visitor behavior, deliver personalized web content, and trigger emails in real time. Increase conversions, click-through rates, and order values
Activate your customer data to power all digital advertising and manage ad campaigns. Enhance new customer acquisition, re-engage inactive customers, and align advertising with every channel.
Use SMS, MMS, push notifications, and group messaging to reach customers anytime, anywhere. Go cross-channel and extend your digital marketing strategy by adding mobile to your email and social campaigns
Learn how to build 1-to-1 journeys with the Salesforce Marketing Cloud. Unify data, personalize interactions, and connect to customers via email, mobile, social, ads and the web
Learn how to listen, analyze, publish, and engage your customers on social media with Social Studio from Salesforce Marketing Cloud. Tap into the power of social media in your marketing, customer service, and sales organizations to strengthen customer relationships.
Pardot Marketing Automation by Salesforce puts everything you need to generate demand, nurture leads, and drive results right at your fingertips