Data Driven Marketing

Data Driven Marketing

The data and tools available today, is helping marketers to practically eliminated the need for guesswork.  Information regarding customer search patterns, social media activity, and interactions with advertising and sales processes is readily accessible to develop focused and targeted campaigns based on consumer behavior.Data-driven strategies is enhancing the effectiveness and measurability of marketing campaigns in all industries!

What is Data Mining?

Generally, data mining (sometimes called data or knowledge discovery) is the process of analyzing data from different perspectives and summarizing it into useful information - information that can be used to increase revenue, cuts costs, or both. Data mining software is one of a number of analytical tools for analyzing data. It allows users to analyze data from many different dimensions or angles, categorize it, and summarize the relationships identified. Technically, data mining is the process of finding correlations or patterns among dozens of fields in large relational databases.

Mining & Marketing Automation

Mining Data

We use your business data to find patterns that are useful to understand your customer behavior

Custom Audiences

When normalizing the data, we use emails, telephone numbers and other relevant data that can be use in any advertising platform such as Facebook, Google, among others

Cross-Channel Journeys

Create 1-to-1 customer journeys across email, mobile, social, ads, and the web. Connect experiences across marketing, sales, service, and every customer touchpoint.

Track Customer Behavior

Track visitor behavior, deliver personalized web content, and trigger emails in real time. Increase conversions, click-through rates, and order values

Ads that Win

Activate your customer data to power all digital advertising and manage ad campaigns. Enhance new customer acquisition, re-engage inactive customers, and align advertising with every channel.

Mobilizing Engagement

Use SMS, MMS, push notifications, and group messaging to reach customers anytime, anywhere. Go cross-channel and extend your digital marketing strategy by adding mobile to your email and social campaigns

Marketing Cloud

Learn how to build 1-to-1 journeys with the Salesforce Marketing Cloud. Unify data, personalize interactions, and connect to customers via email, mobile, social, ads and the web

Social Studio

Learn how to listen, analyze, publish, and engage your customers on social media with Social Studio from Salesforce Marketing Cloud. Tap into the power of social media in your marketing, customer service, and sales organizations to strengthen customer relationships.

B2B Marketing

Pardot Marketing Automation by Salesforce puts everything you need to generate demand, nurture leads, and drive results right at your fingertips

Contact Us

Drop us a line!

Better yet, see us in person!

We love our customers, so feel free to visit during normal business hours.

Social Business Hub

PO Box 362766 San Juan PR 00936

info@socialbusinesshub.com